The presentation of the prize-winning project in the Urban Essays Competition was made at Urban Essays Atelier, on August 20, 2014, in the Uninove University auditorium in São Paulo City. In the Alexandre Gonçalves’ proposal, the block is projected as “unit of urban design”, privileging the pedestrian flow and mixed use. The winning project in category 5 was presented as part of the ideas that guided the parameters for São Paulo Master, sanctioned in July 2014.
The new São Paulo City Master Plan stands out for promoting the enhancement of the public transportation axes with exclusive routes for Bus Rapid Transit (BRT) with implantation of bicycle lanes and VLT (Light Rail Vehicle) in high structures on the roads; besides promoting the activation of public flow, prioritizing the pedestrian traffic and promoting the principle of Active Facade, which stimulates trades at the ground floor. The measures adopted aim mainly to reduce the distance of displacement between housing and work place, and improvements in public transportation.
The AGA presentation in the Atelier highlighted the solutions of smart blocks with activation of urban life through public flow, buildings of different types, mixed use, with spaces of permanence and passage. The methods of presentation and graphic representation using BIM Technology were praised by the participants of the lecture. After the presentation, Alexandre Gonçalves participated in the debate about participatory review of the Law of Parceling, Use and Land Occupation.